Yoplait: when farmers create a worldwide brand

Innovation was at the forefront from the onset, with Sodima, the cooperative union which later became Sodiaal, creating Yoplait in 1965. The brand “with the little flower” was then France’s number one brand of fresh dairy products. It rapidly became a worldwide brand thanks to a system of franchise started in 1969. Yoplait has always been an innovator, inventing the fruit yoghurt in 1967 and launching the first drinkable yoghurt Yop in 1974. Yoplait has developed brands and products which are firmly at the heart of daily family life: Petits filous, Panier de Yoplait, Câlin, Perle de lait etc.